Privacy Policy

The following data is collected without your intervention and stored until automated deletion:

• IP address of the requesting computer
• Owner of the IP address range (usually your internet access provider)
• Date and time of access
• Name and URL of the retrieved file
• Website from which the access occurs (referrer URL), including the search term used
• Status code (e.g., error message)
• Amount of data transmitted in bytes
• Your username from a registration/authentication
• Information about the browser (type, version, language setting, location) and operating system of your computer
• The subpages accessed on our website by the accessing system
• Other similar data and information used for threat prevention in the event of attacks on our IT systems

The aforementioned data is processed for the following purposes:

• Ensuring a smooth connection to the website
• Ensuring comfortable use of our website
• Evaluating system security and stability, as well as for other administrative purposes
• Improving and developing our business and services

https://www.novatrend.ch/en/privacy-statement

We offer you the opportunity to contact us directly via phone or email on our website. If you wish to contact us via email, you can also click on our email button, which will redirect you to your default email program. We have no influence over the processing of personal data on third-party websites. We do not record conversations.

Additionally, we offer you the option to schedule a personal consultation appointment via the “Book Consultation” button.

The following information may be provided:

• First and last name
• Email address
• Phone number (optional)
• Information you provide verbally or in writing

The aforementioned data is processed for the following purposes:

• Contacting you
• Scheduling appointments
• Responding to your inquiry

For telephony, we use Google Voice & Google Meet from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

For email services, we use Gmail from Google. For booking personal consultation appointments, we use Google Calendar from Google.

Google Privacy Policy

We use cookies on our website. We use cookies to create anonymized aggregate statistics that show us how our website is used and help us improve the content and functionality of our website.

A cookie is a small data block stored by a website on a visitor’s computer or mobile device. A cookie does not necessarily mean that we can identify you. You can configure your browser settings so that no cookies are stored on your computer or mobile device. Completely disabling cookies may result in you not being able to use all the functions of our website. We process this data in our interest of a web-based market presence.

Our website uses session cookies and persistent cookies.

Session cookies are used to increase the security of using our website, make our information user-friendly, and analyze the use of our websites. A session cookie is automatically deleted when you close your browser or after a short period of time.

Persistent cookies are used to optimize user-friendliness and speed up the use of our website. When you visit our website again, it is automatically recognized that you have been with us before and what entries and settings you have made so that you do not have to enter them again. Persistent cookies expire after a certain period of time.

Most internet browsers are set to accept cookies automatically by default. If you do not want cookies from our website to be stored on your device, you can configure your browser settings to warn you before certain cookies are stored. You can configure your browser settings so that your browser blocks most of our cookies and only allows certain cookies or blocks all cookies. You can also withdraw your consent to certain cookies by deleting the cookies that have already been stored.

For more information about cookies, please visit the websites of the respective browser platforms:

Internet Explorer:
https://support.microsoft.com/de-de/topic/l%C3%B6schen-von-cookiedateien-in-int ernet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

Mozilla Firefox:
https://support.mozilla.org/de-DE/kb/delete-cookies-remove-info-websites-stored

Google Chrome: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop &hl=de&sjid=8303931592311908957-EU

Safari:
https://support.apple.com/de-de/guide/safari/ibrw850f6c51/mac

Opera:
https://help.opera.com/de/latest/web-preferences/

Bitte beachten Sie, dass die teilweise oder vollständige Deaktivierung von Cookies dazu führen kann, dass Sie nicht alle Funktionen unserer Website nutzen können.

Data Processing:

We use the consent management service Usercentrics from Usercentrics A/S (“Usercentrics”), Havnegade 39, 1058 Copenhagen, Denmark, for our cookie banner. This allows us to obtain and manage the consent of website users for data processing.

Personal Data:

The following data may be processed:

• Date and time of access
• Browser information
• Device information
• Geographical location
• Cookie preferences
• URL of the visited page

Purpose:

The processing of this data aims to legally obtain your consent or rejection of certain data protection settings.

Processor:

Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark

Ensuring Data Protection:

Processing by Usercentrics takes place in the EU or the EEA. We have concluded a data processing agreement with our processors.

Data Protection Declaration of the Processor:

https://usercentrics.com/privacy-policy/

Legal Basis:

The use of a cookie banner is based on our overriding private interest in accordance with Art. 31 para. 1 DSG or Art. 6 para. 1 sentence 1 lit. f GDPR.

Necessity:

The functionality of the website cannot be ensured without this processing.

Retention Period:

The data will be deleted no later than 3 years after collection.

Data Processing:

We use Google Tag Manager (“GTM”) on our website. GTM is a tag management system that integrates tags uniformly through a user interface. Tags are short pieces of source code that track activities and can access other systems to centrally control when certain systems are triggered. Google Analytics is integrated into GTM. Thus, GTM is merely an interface between the website and the analytics software. You can prevent the setting of tags in the browser settings at any time. Further information about these systems and their data processing can be found in the following chapters.

Personal Data:

GTM ensures the activation of other tools that themselves collect personal data. Depending on the integrated tool, GTM collects:

• IP addresses of website visitors
• Transmission of IP addresses to analytics programs

Purpose:

We process your personal data for marketing and analysis purposes. We analyze your user behavior, conduct conversion tracking, create statistics, and optimize our marketing channels and approaches.

Processor:

Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Ensuring Data Protection:

Your personal data is generally processed by Google in Ireland. The transfer of European or Swiss personal data to Google results in this data being transferred to Google in the USA or to third parties in a country that does not have equivalent data protection. We have agreed with Google that a transfer to the USA will be based on the EU-US or Swiss-US Data Privacy Framework or, if the Data Privacy Framework is invalidated, based on standard contractual clauses and appropriate and proportionate technical and organizational measures. By giving your consent via the cookie banner, you also consent to your personal data being transferred to insecure third countries in accordance with Art. 17 DSG or Art. 49 para. 1 lit. a GDPR.

Data Protection Declaration of the Processor:

https://policies.google.com/privacy?hl=en

Legal Basis:

The use of GTM is based on our overriding private interest in accordance with Art. 31 para. 1 DSG or Art. 6 para. 1 sentence 1 lit. f GDPR. Once you have consented to this privacy policy, we also process your personal data with your explicit consent in accordance with Art. 31 para. 1 DSG or Art. 6 para. 1 sentence 1 lit. a GDPR.

Necessity:

This processing activity is not necessary for the functionality of the website.

Retention Period:

Your data will be stored on the device for up to two years unless renewed.

Data Processing:

To process customer orders and manage our data, we use the CRM system HubSpot.

For the execution and implementation of projects, we may share your necessary personal data with HubSpot. To obtain approval or similar, or to protect our and your interests and legal claims, we may forward your data to authorities and courts.

Personal Data:

To process your order, we handle the following data:

• First and last name
• Address
• Phone number
• Email address
• Order information

Purpose:

The processing of your data aims to handle and deliver your order as well as to enforce any legal claims.

Processor:

HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA.

Ensuring Data Protection:

The transfer of European or Swiss personal data to HubSpot results in this data being transferred to HubSpot, Inc. in the USA or to third parties in a country that does not have equivalent data protection. We have agreed with HubSpot that a transfer to the USA will be based on the EU-US or Swiss-US Data Privacy Framework or, if the Data Privacy Framework is invalidated, based on standard contractual clauses and appropriate and proportionate technical and organizational measures. By giving your consent via the cookie banner, you also consent to your personal data being transferred to insecure third countries in accordance with Art. 17 DSG or Art. 49 para. 1 lit. a GDPR.

Data Protection Declaration of the Processor:

https://legal.hubspot.com/privacy-policy

Legal Basis:

This data processing is based on contractual or pre-contractual measures in accordance with Art. 31 para. 2 lit. a DSG or Art. 6 para. 1 sentence 1 lit. b GDPR. Providing your data is voluntary.

Necessity:

Data processing is necessary for handling your order.

Retention Period:

For business documents, we are subject to a legal retention period of your data according to Art. 958 f. OR of 10 years.

Data Processing:

“steel it” is an independent software solution we offer for calculating quotes for sheet metal parts and automatically creating operation plans, which you can use as a web application via a web browser. The executions take place on a central or distributed infrastructure. The application allows the upload of STEP files containing 3D geometry data of sheet metal parts or entire assemblies.

If you choose cloud hosting by us, the software solution will be hosted by Amazon Web Services EMEA SARL (“AWS”), 38 Avenue John F. Kennedy, L-1855, Luxembourg. AWS is responsible for patching and maintaining the underlying infrastructure, including physical servers, network components, the virtualization layer, and the operating system.

When using steel it, personalized user accounts are available to you as a customer. The extent to which employees enter data or access such data is at your discretion. If you allow your employees to use personal data, you will independently ensure the appropriate organization of access management, password assignment, etc.

Personal Data:

When using “steel it,” the following data may be processed, depending on the usage and hosting solution:

• Salutation, first and last name
• Email address
• Phone number

Purpose:

The purpose of this processing is to use the “steel it” software solution, set up user accounts, and support the customer in case of support needs.

Processor:

In the context of using “steel it” or in the case of support, maintenance, and upkeep, we act as a processor.

In this case, we process personal data exclusively within the framework of the data processing agreement and according to the customer’s instructions.

For support services, it is possible that we schedule appointments with you via Google Meet, a video conferencing service from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

In the case of cloud hosting by AWS, Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, L-1855, Luxembourg, processes your data as a processor according to the agreed data processing agreement.

Ensuring Data Protection:

Your personal data is generally processed in Switzerland or the EU in the case of cloud hosting by AWS or video conferences in support cases by Google. The transfer of European or Swiss personal data to AWS and Google may result in this data being transferred to their US parent companies Amazon Web Services Inc. and Google LLC in the USA or to third parties in a country that does not have equivalent data protection. We have agreed with AWS and Google that a transfer to the USA will be based on the EU-US or Swiss-US Data Privacy Framework or, if the Data Privacy Framework is invalidated, based on standard contractual clauses and appropriate and proportionate technical and organizational measures. By giving your consent via the cookie banner, you also consent to your personal data being transferred to insecure third countries in accordance with Art. 17 DSG or Art. 49 para. 1 lit. a GDPR.

Data Protection Declaration of the Processor:

• AWS Privacy Policy
• Google Privacy Policy

Legal Basis:

This data processing is based on contractual or pre-contractual measures in accordance with Art. 31 para. 2 lit. a DSG or Art. 6 para. 1 sentence 1 lit. b GDPR.

Necessity:

This processing activity is necessary for the use of the “steel it” software solution.

Retention Period:

We retain the data for processing your order for at least the duration of the contract. Legally, we are required to keep business documents and booking receipts for 10 years. Longer retention for asserting our rights is reserved.

Data Processing:

You have the option to sign up for a newsletter on our website. The newsletter registration is only finalized with a double opt-in: After you sign up on our website, you will receive an email in which you must click the confirmation to receive the newsletter. If you do not wish to do this, simply ignore the confirmation email.

If you wish to unsubscribe from the newsletter at a later time, you can either click the unsubscribe link included in every email newsletter or contact us via email at or by mail.

Your personal data will be forwarded to the service provider HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA, for the purpose of conducting the newsletter. HubSpot operates the email marketing system for us.

Personal Data:

For the registration and sending of the newsletter, we collect the following information:

• First and last name
• Email address

Purpose:

The aforementioned personal data is processed for the purpose of sending and analyzing the newsletter.

Processor:

HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA.

Ensuring Data Protection:

The transfer of European or Swiss personal data to HubSpot results in this data being transferred to HubSpot, Inc. in the USA or to third parties in a country that does not have equivalent data protection. We have agreed with HubSpot that a transfer to the USA will be based on the EU-US or Swiss-US Data Privacy Framework or, if the Data Privacy Framework is invalidated, based on standard contractual clauses and appropriate and proportionate technical and organizational measures. By giving your consent via the cookie banner, you also consent to your personal data being transferred to insecure third countries in accordance with Art. 17 DSG or Art. 49 para. 1 lit. a GDPR.

Data Protection Declaration of the Processor:

https://legal.hubspot.com/privacy-policy

Legal Basis:

Providing your data is voluntary. The processing of your personal data is based on your explicit consent in accordance with Art. 31 para. 1 DSG or Art. 6 para. 1 sentence 1 lit. a GDPR, which you give through the double opt-in. Additionally, we collect your user data based on our overriding private interest in accordance with Art. 31 para. 1 DSG or Art. 6 para. 1 sentence 1 lit. f GDPR.

Necessity:

This processing activity is necessary for the use of the “steel it” software solution.

Retention Period:

The data stored for the purpose of the newsletter subscription will be retained by us until you unsubscribe from the newsletter. After unsubscribing, your data will be deleted from our servers as well as from HubSpot’s servers, unless the data is required for other legitimate processing activities.

Data Processing:

We occasionally hold competitions on our website and at trade fairs. Details can be found in the applicable terms and conditions. To participate in the competitions, you can enter your data in a participation field on our website or on the participation form. The entered data is processed to conduct the competition and determine the winners. The public announcement of the winner will only be made with your explicit consent. The provided data may also be used to make you an offer or send our newsletter.

Personal Data:

The following personal data is collected:

• Salutation
• First and last name
• Email address
• Street and house number
• Postal code
• City
• Information about the employer

Purpose:

The purpose of processing is to conduct the competition and determine a winner, as well as to send the newsletter to competition participants. Address data is collected if it is a physical prize that needs to be sent to the winner by mail.

Processor:

To conduct and manage the competitions, we use HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA.

Ensuring Data Protection:

The transfer of European or Swiss personal data to HubSpot results in this data being transferred to HubSpot, Inc. in the USA or to third parties in a country that does not have equivalent data protection. We have agreed with HubSpot that a transfer to the USA will be based on the EU-US or Swiss-US Data Privacy Framework or, if the Data Privacy Framework is invalidated, based on standard contractual clauses and appropriate and proportionate technical and organizational measures. By giving your consent via the cookie banner, you also consent to your personal data being transferred to insecure third countries in accordance with Art. 17 DSG or Art. 49 para. 1 lit. a GDPR.

Data Protection Declaration of the Processor:

https://legal.hubspot.com/privacy-policy

Legal Basis:

The processing of your personal data is based on your explicit consent in accordance with Art. 31 para. 1 DSG or Art. 6 para. 1 sentence 1 lit. f GDPR.

Necessity:

This processing activity is not necessary for the functionality of the website.

Retention Period:

The data stored for the purpose of the competition will be retained in accordance with the relevant legal provisions and as long as necessary to fulfill the aforementioned purposes.

Data Processing:

Our website uses a font from Google Fonts, a font service provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Personal Data:

The font is loaded from our own storage space and is thus locally integrated into our website. No connection to Google servers is established. Consequently, your data is not processed by us or by Google through the integration of Google Fonts.